Initial Concept and Shoot
MGK shirtless in a pink tub, in a pink bathroom, with pink bubbles. The bathroom is tagged and "life in pink" spray painted and dripping down. MGK holds an electric guitar -wet in the tub. All of this speaks to the intimacy and how close this doc brings us to MGK - the behind-the-scenes, stripped-down, naked truth and a metaphor for rebirth.
Additional Directions
MGK's: Life in Pink
Client: Hulu
Agency: Canyon Design Group
Creative Director: Brad